Emitel has refreshed the company’s logo, visual identity and prepared a new credo ‘Integrator of Future Infrastructure’. The changes reflect the new market positioning resulting from the company’s strategy. Following the visual identity changes, Emitel prepared a new website.
Bringing together all elements of communication, the creative idea #SpektrumEmitel combines what the company is best known for – many years of experience, reliability of TV and Radio broadcasting services and a position as a proven business partner. The quality and continuity of the services provided is combined with what the company’s employees are passionate about and is becoming an important direction of Emitel’s strategy, i.e. the development of #SmartCity & #IoT projects, expansion of the portfolio of telecommunications services, tower infrastructure, deeper cooperation with mobile operators and a new business line dedicated to the UAV industry being developed.
The Emitel logo has been refreshed after 24 years of exposure. The leading colour scheme is changing – navy blue will symbolise what the company is proud of, namely experience and reliability. The spectrum of orange and red colours, symbolises the passion of the Emitel team – innovation, development and meeting new customer needs. Emitel realised this project in cooperation with the Art.Group Agency.
– The decision to refresh Emitel’s logotype is not just a graphical move, but highlights the transformation the company is undergoing in response to the changing business environment. We have recently been adapting our product and service offering to better meet the needs of our customers and meet the challenges of the future – the growing importance of wireless content and data transmission. We are proud of our history and experience in the terrestrial transmission of TV and radio signals. However, we want to emphasise our focus on new services and our commitment to digital infrastructure development. This philosophy is in line with the ‘buy, build and grow’ strategy pursued by our owner Cordiant Digital Infrastructure,” commented Andrzej J. Kozłowski, CEO of Emitel S.A.
The logo has been refreshed after 24 years of exposure. Emitel’s leading colour scheme is changing – navy blue will symbolise what we are proud of, namely experience and reliability. A spectrum of orange and red colours, our passion – innovation and responding to the new needs of our customers.
We encourage you to visit: emitel.pl and learn more about the refreshed identity.
Get to know #SpektrumEmitel
